As I learned during my Guerrilla Information Marketing Certified Trainer course of study, one of the best ways to build or rather structure your business is to focus on the development of profit centers. With this in mind, I recently decided to conduct an experiment that involved using Twitter to take a free information product and convert it into a profit center. This article discusses how you can do the exact same thing.
Your first step is to select a product that can be digitally delivered, downloaded if you will. In my case, I chose an instructional video series called
Blogging Made Easy with WordPress
I chose this particular package because from a practical perspective, both novice and seasoned affiliate bloggers would be well served by having this tutorial as both an introduction and a refresher to the WordPress blogging platform. The point being that whatever digital product you select, be sure that it delivers instant value to your target market.
In the case of the video series, the set of 10 videos were short, informative, and had additional intrinsic market value given the fact that Master Resale Rights conveyed with the package.
Because my intent was to develop one or more blog posts on how to use some of what’s discussed in the videos to enhance the blog monetization efforts of the readership, it was important that the package be delivered at no cost so that there would be no obstacle for those reading the blog posts to acquire the package for the purpose of having a contextual frame of reference for what they would be reading about. For this reason and of particular note, is the fact that a paid offer was then embedded into package to be delivered.
The point here is that after you’ve selected your digital product, your next step is to give the product away at no cost. However, before your give the product away, you should embed a relevant and value-added paid offer with the product. The intent here is to easily move your product into the market without a front-end profit objective, as your profit generation strategy is to generate revenue from sales of your embedded, value-added paid offer on the back-end.
After you’ve selected a digital product to give away and you’ve embedded your product with a relevant value-added paid offer. Your next step is to establish the mechanism by which your product package availability will be communicated and ultimately delivered to the market.
In my case, I started with the question
What would be a cool way for my blog readers and the market at large to know that they could get a set of FREE WordPress videos?
Contemplating the answer to that question led me to consider my experience with Atomic Blogging strategy, and the use of social networking tools and platforms as both a communication vehicle and a product delivery channel. It was this process that led me to introduce Twitter into my little experiment.
Twitter is a microblogging platform and online community that drives real-time social interaction through brief 140 character responses to the question “What are you doing?”.
So, the product communication and delivery mechanism that I set up involved establishing a Twitter account and responding to the question “What are you doing?”. I’d recommend you say something like
“Giving away a free product at “
By implementing this strategy, the entire Twitter community is made aware of your product giveaway and provided with a link to download your no-cost product embedded with your paid offer. As a result, you’ve now used Twitter to take a free information product and convert it into a profit center. You can also download twitter videos other Twitter users shares on Twitter.