Video marketing is an exciting way to market your product or service on the Internet. Especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.
You Tube is one of the most visited websites in the world. There are over 55 video sharing sites that are growing in popularity as well, including niche specific sites, like those for internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video marketing as a way to promote and brand themselves as well as their products and services.
Almost any type of product or service can be promoted through video, but it’s important to do it properly. People usually do not visit video sites to watch commercials. The exceptions, of course are the people who want to watch classical commercials, such as the super bowl commercials.
But for the most part, people have learned to tune out commercials and prefer not to watch them and will avoid videos that come off as a sales pitch. People search for entertainment or to educate themselves on certain topics. If you want your videos to be viewed a lot, you need to either produce a video that is exceptionally funny, exciting, controversial or instructive such as a how to save twitter videos.
Video Marketing is The Best
If your released videos offer a lot of quality content, they have a good chance of going viral. Which is ideal for any marketer wanting to become known and respected. Video is extremely powerful not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than reading a lengthy article and people enjoy watching the personal aspect.
Some people respond better to writing, but others respond better to video, personally I respond better to video. Being natural by being yourself on a video marketing can really help you to get your point across to people who don’t read well, or people who really hate to read. Many marketers feel they don’t look good on camera, or don’t have the budget to produce quality videos.
That’s one big reason behind the popularity of Camtasia. Camtasia is a software program that enables you to produce videos by taking video screenshots of your computer. You simply select a portion of your screen to be shown. Follow a script that you have prepared for narration and create your video. For example people utilize Camtasia to produce simple how to technical presentations for their audience. Such as how to install the Akismet plug-in on your blog.
You can also use a microphone to record your voice explaining the process. As you go through your instructions or even outsource a professional voice actor or narrator. Camtasia is simple to use and popular for people who are not technical.
Camtasia for Video Marketing
Most people are able to make their first video with Camtasia within an hour or two of installing the software and familiarizing themselves with the program. This makes it perfect for almost any marketer. If you are promoting an e-Book about WordPress, then your video could be a short tutorial about one aspect of how to make a plug. In work for example or how to add videos to your WordPress blog.
You can literally accomplish this with practically any type of product. Let’s say your product is an exercise DVD. You can post a couple of examples of the benefits of your DVD. Show how to do a proper lunge with weights or the importance of a warm up before and after a rigorous exercise routine.
If your product is about how to make money with an e-Book that you created about traveling the railroad systems in Europe. You could have a couple of sample videos on how to plan your trip to save money, or what to pack for a rail trip. There are just tons of possibilities and you are limited only by your imagination.
Video Tutorials for Video Marketing
Critique other videos in your niche and make a mental note about what kept you watching or what made you click to something else. Then make sure you have someone critique your video before you upload it to the Internet. Edit it until you get it right; remember those videos are a permanent reflection about you, your business and your character.
Even if you don’t want to post your videos to the video sharing sites. You can post them on your own site or blog. And you can even put video on your sales page for higher conversions. You can also produce a video tutorial product. There are many possibilities in Video creation and can be a highly effective and important selling tool. So treat it seriously because it’s your brand and leaves a lasting memorable impression in your buyers mind. So make that impression a good one! In the real estate market its like the front door of a house, in your Internet business its the front door to your business.
